Uber Technologies has made a strategic move by hiring Rebecca Tinucci, a former Tesla executive, to spearhead its transition to electric vehicles (EVs). According to an internal memo seen by Reuters, Tinucci will assume the role of Uber's global head of sustainability, starting on September 16. Her primary responsibility will be overseeing the company's shift toward a zero-emission platform¹.

Summary:

- Background: Uber has set an ambitious goal to completely electrify its vehicle fleet by 2040. To achieve this, the ride-hailing giant plans to invest $800 million through 2025.

- Rebecca Tinucci's Role: As the new global head of sustainability, Tinucci will play a crucial role in executing Uber's EV transition strategy. She brings valuable expertise from her time at Tesla, where she led the EV charging team.

- Beyond EVs: Tinucci's responsibilities extend beyond EV adoption. She will also oversee sustainable packaging partnerships and work to reduce unnecessary plastic waste from restaurant deliveries.

- Collaboration and Vision: Andrew Macdonald, head of Uber's mobility business, expressed confidence in Tinucci's abilities. He emphasized that her industry relationships and expertise would be instrumental in driving Uber toward its zero-emissions goal.

Uber's commitment to sustainability and its collaboration with top EV brands like Tesla and BYD position it as a key player in the global transition to cleaner transportation options.