National carmaker Proton Holdings Bhd has revealed the name of its first electric vehicle (EV) model: the e.MAS 7. This C-segment sporty utility vehicle (SUV) is expected to go on sale by the end of this year. Proton's commitment to accelerating its EV rollout follows the government's call for national carmakers to introduce EVs by 2025.

The e.MAS 7 aims to cater to the broader Malaysian market, targeting the affordable segment. Proton will initially produce a completely built-up (CBU) model in China to speed up the launch. Transitioning to a completely knocked-down (CKD) model is a future goal, which would involve developing a local ecosystem¹.

Proton CEO Li Chunrong emphasized that the e.MAS 7 represents Malaysia's first national all-electric vehicle. The company's partnership with Chinese car manufacturer Geely ensures that the product is tailored for both local and global markets, rather than simply rebadging existing models¹.

While specific pricing details were not disclosed, Proton aims to offer a sustainable product that can penetrate the market and endure over time. The government's plan to establish 10,000 EV chargers by 2025 further supports the growth of EV adoption in Malaysia.

Here are the key details:

1. Segment and Market Position:

   - The e.MAS 7 falls within the C-segment, targeting the affordable SUV market.

   - Proton aims to make EVs accessible to a broader Malaysian audience.

2. Design and Features:

   - While specific design elements remain undisclosed, expect a modern and sporty appearance.

   - Interior features may include advanced infotainment systems and comfortable seating.

3. Performance:

   - As an electric vehicle, the e.MAS 7 will run solely on electricity.

   - Exact specifications regarding battery capacity, range, and charging times are yet to be revealed.

4. Geely Partnership:

   - Proton collaborates with Chinese automaker Geely to develop the e.MAS 7.

   - This partnership ensures a customized product for both local and global markets.

5. Production and Launch:

   - Initially, Proton will import completely built-up (CBU) units from China.

   - The long-term goal is to transition to completely knocked-down (CKD) production in Malaysia.

6. Government Support:

   - Malaysia plans to establish 10,000 EV chargers by 2025, facilitating widespread adoption.

   - This infrastructure will enhance the e.MAS 7's usability.