Xpeng, the Chinese electric vehicle (EV) manufacturer, has taken a significant step toward global expansion by partnering with a Thai dealer group. Here are the key details:

1. Partnership with Neo Mobility Asia: Xpeng has entered into a long-term strategic partnership with Neo Mobility Asia, a Thai dealer group. Neo Mobility Asia is a joint venture between Arun Plus Mobility Holdings Co Ltd (a subsidiary of PTT) and MGC-Asia GreenTech Co Ltd .

2. Official Entry into ASEAN Markets: This partnership marks Xpeng's official entry into the ASEAN (Association of Southeast Asian Nations) markets. The announcement was made at the 45th Bangkok International Motor Show on March 26 .

3. Product Launch: Xpeng plans to launch the right-hand drive version of its G6 model in Thailand, Singapore, and Malaysia. Deliveries are expected to begin in the third quarter of this year .

4. Focus on Overseas Markets: Xpeng has intensified its focus on overseas markets due to fierce competition in the domestic Chinese market. The company aims to accelerate its internationalization efforts in 2024 .

5. Global Expansion Strategy: Xpeng aims to work with premium dealers to gain efficient access to key global markets, including Western Europe, the Middle East, Southeast Asia, and the Commonwealth. The G6 model, with its strong sales potential, will play a crucial role in this expansion ¹.

6. Customized EV Models: Xpeng will offer a range of EV models customized for the local markets in Thailand, Singapore, and Malaysia, reinforcing its position as a global leader in smart EVs .

This strategic move positions Xpeng to tap into the growing EV market in Southeast Asia and further solidify its presence on the global stage.