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The expansion of China's electric vehicl...

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  • Apr 12, 2024
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The expansion of China's electric vehicle (EV) makers is posing a potential threat to the legacy of European automakers.

The expansion of China's electric vehicle (EV) makers is posing a potential threat to the legacy of European automakers. Let's delve into the details:


1. Italian Government's Efforts:

   - Italy is in talks with Tesla Inc (NASDAQ: TSLA) and Chinese automakers to encourage them to establish manufacturing facilities in the country. This move aims to boost national output after years of decline in the automotive sector.

   - However, the arrival of Chinese car manufacturing in Italy could force tough decisions for Stellantis N.V. (NYSE: STLA), Italy's sole major automaker. It might lead to a loss of market share and sales volumes for Stellantis, necessitating efforts to enhance productivity and competitiveness.


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2. Volkswagen's Expansion in China:

   - Volkswagen Group (OTC: VWAGY) recently announced plans to invest $2.68 billion in expanding its production and innovation hub in Hefei, China. The goal is to accelerate the introduction of technologies to the market by approximately 30%.

   - In 2022, Volkswagen was overtaken in China by local company BYD Company Limited (OTC: BYDDY), which became the best-selling car brand, even challenging Tesla. BYD briefly dethroned Tesla as the top EV maker during the last quarter of 2023.

   - Volkswagen is collaborating with XPeng Inc (NYSE: XPEV) to develop two electric vehicles (EVs). Meanwhile, XPeng is expanding beyond the crowded Chinese market. It recently entered Germany and signed a distributor deal to expand into Hong Kong and Macau.


3. Win-Win Scenario:

   - By partnering with XPeng, Volkswagen strengthens its position in China and rapidly expands its EV portfolio.

   - XPeng gains a European ally as it continues its global expansion.


4. European Automakers vs. Chinese EV Makers:

   - While European automakers face an EV slowdown, Chinese EV makers continue their aggressive expansion.

   - According to market research firm Rho Motion, global EV sales and plug-in hybrids rose 12% YoY in March. However, Europe experienced a 9% decline, partly offsetting growth in China and the U.S. ¹.


In summary, the battle for EV dominance is intensifying, and European automakers must adapt swiftly to stay competitive in this evolving landscape.


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